FAQ #4 – My home didn’t sell the first time. What should I do differently?

When a listing expires, the key issues are pricing, marketing, and presentation — all fixable.

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Homes fail to sell for three main reasons:

  1. Overpricing relative to local competition

  2. Weak online marketing (limited exposure, poor visuals)

  3. Unclear value story (buyers can’t picture living there)

When I relist an expired property, I perform a complete re-launch — new visuals, refreshed copy, social media campaigns, and a targeted outreach to buyers’ agents.
Most importantly, I show sellers data-driven insights on what went wrong the first time.
A stale listing can become a sold one with the right reset.

Owning a home is one of the biggest financial commitments of your life, so when it comes time to sell your property, it's important to have a trusted advisor. I will help you determine a pricing strategy and expertly market your home to attract the right buyers.

You can depend on me to guide you through the selling process with confidence.

Market Your Home With the

#1 Most Visited
Real Estate Brand Online*

 

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Why Choose Me to Help with Your Real Estate Goals?

Because I specialize in selling homes just like yours that were on the market but didn't sell.  I don’t just sell houses—I solve problems, maximize value, and make sure you don’t leave money (or sanity) on the table. With over 27 years of experience in Connecticut real estate, I’ve seen every kind of market, every type of buyer and seller, and I know how to navigate it all with skill, strategy, and heart.

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Heike (Hyka) Severine

wHAT IS MY HOME WORTH?

Millions of people are finding out their home is worth more than they think, and it might be the case with yours as well. Find out with the CB Estimate®.

Learn About Selling a House

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When to Sell

Timing is everything when it comes to selling. Luckily, I have the market insights and expertise needed to sell quickly and for the highest price. I will keep you informed about the transaction process and the current state of the housing market. With me as your partner, you'll always know when it's the right time to make your move.

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Preparing to Sell

Now that you've made the decision to sell your house, I will help you put your best foot forward in the preparation process — from walking you through the appraisal and providing staging tips, to advising you on possible renovations or necessary repairs. With my assistance, you'll be armed with the crucial information you need to attract buyers and get the best price possible.

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Attracting Buyers

I will market your home to the right buyers with my comprehensive marketing strategy, including exposure on the most popular real estate websites, and hosting open houses and individual tours for qualified buyers.

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Closing

Congratulations! You've received an offer on your house. But now what? Before completing your transaction, there will be a few last-minute tasks to deal with — are you prepared to tie up any loose ends? Not to worry with me on your team. I will be there to make sure you're ready for everything that comes next, including offering guidance on whether you should accept that offer or not.